State of Digital 2020

• Global investment in advertising is forecast to grow by 6% year-on-year in 2020 to $656bn (£511bn)
• Digital marketing spend in USA to reach $146B by 2023 – Forrester
• Worldwide digital ad spend is expected to reach over $375 billion by 2021. (Lyfe Marketing) 
• COMPANIES WILL SPEND $80 BILLION ON SEO MARKETING
• Social Media Influencers is 71 billion market
• Search ad budgets are predicted to shift to voice – Amazon’s Alexa and Google Assistant will play major role
• Google’s cost-per-click (CPC) declining
• Advertisers are shifting budgets toward Amazon for Google search
• Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based.
• Native ad spending is projected to increase to $41.1 billion in 2019. 
• Native advertising was the fastest-growing advertising segment, with 35 percent growth, The vast majority of US native display ad spending goes to social networks, driven mainly by Facebook. native programmatic will represent 84.0% of all native digital display ad spending.
• Native advertising increases purchase intent by 18 percent. (Forbes)
• Facebook advertising spend is expected to reach $25.56 billion by next year.
• Only 7% of search engine users will ever make it to the third page of the search engine results.
• When it comes to PPC ad campaigns, about 4 out of 5 businesses focus on Google Ads. Lyfe Marketing)
• Consumer trust: Businesses prioritise customer satisfaction over branding and innovation
• Companies still have a separate team for digital 

Digital Marketing Trends

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Creating Audience for Conversion

Reaching to right audience at right time is the key of success of any business. Message creation and sending the messages to the right audiences requires proper planning and strategy otherwise your effort, time & money will get wasted.

For any business to grow you need the right audiences that can easily be converted into customers. Reaching to potential audience need proper strategy & planning.


Reaching Audiences through Facebook & Adwords:

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Top 25 most expensive keywords in AdWords

Top 25 Most Expensive Keywords

Keyword	Average CPC
Business Services	$58.64
Bail Bonds	$58.48
Casino	$55.48
Lawyer	$54.86
Asset Management	$49.86
Insurance	$48.41
Cash Services & Payday Loans	$48.18
Cleanup & Restoration Services	$47.61
Degree	$47.36
Medical Coding Services	$46.84
Rehab	$46.14
Psychic	$43.78
Timeshare	$42.13
HVAC	$41.24
Business Software	$41.12
Medical Needs	$40.73
Loans	$40.69
Plumber	$39.19
Termites	$38.88
Pest Control	$38.84
Mortgages	$36.76
Online Gambling	$32.84
Banking	$31.43
Hair Transplant	$31.37
Google AdWords	$30.06

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Digital Marketing Services:

Digital Marketing Services:

PPC SEO SMO Email Marketing with Website management

Canadian Email Marketing Services

SEO services Los Angeles

Adwords Management Company

PPC Advertising Services & SMO Expert USA Canada

B2B Website Development Services

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Conversion Rate Optimization (CRO) for PPC Campaign

Use Website Optimizer Experiments for Rate optimization:

A/B (Split) Testing: Compares the performance of entirely different versions of a page. Use it if

• You are able to publish a new page to test against an existing page
• You want to test a new layout or overall look of a page

Multivariate Testing (MVT): Test content variations in multiple locations on a page. Use it if

• Your page receives more than ~1,000 views a week
• You want to try multiple content changes in different parts of the page simultaneously

You can test different headlines, different videos or a different call-to-action (CTA) on a single page. MVT helps you determine which mix of on-page elements generates the most conversions.

There are just a few simple steps in the process:

• Create an experiment
• Add tracking script to your original page, your test page and your conversion page
• Validate the script
  
• Start the experiment

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PPC: Dynamic Keyword Insertion(DKI)

Clicks Impr. CTR Avg. CPC Cost Avg. Pos Conv. Rate Cost/Conv. Conversions

CTR=(clicks/impr)*100
Conversion Rate=(conversions/clicks)*100
CPC=Total cost/clicks

Reference for studying Dynamic Keyword Insertion(DKI)
http://www.npresence.net/Dynamic-Keyword-Insertion-Is-Your-Solution-For-Higher-CTR.html
http://www.datadial.net/blog/index.php/2007/06/20/pay-per-click-advertising-dynamic-keyword-insertion/

{keyword:} – This syntax will make the title composed of small letters.
{KeyWord:} – This syntax will capitalize the first letter of all the words inserted.
{keyWord:}-

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