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Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts
Monday
Tuesday
Monday
THE ZERO MOMENT OF TRUTH (ZMOT) Moment For Shopper
THE ZERO MOMENT OF TRUTH is the moment when consumer goes online for researching a product. So this concept is new and changing the way marketers think about branding and online commerce.
There are some more terms as “First Moment of Truth” or FMOT “tipping point” and “purple cow,” that changes the way marketers think.
More adwords. blogspot.com/ 2011/07/zero-moment-of-truth-new-marketing.html
Thursday
Social Interaction Report in Google Analytics and Webmaster Tools
Social Engagement Tracking : Track the Impact of Tweets, Facebook Likes and +1s.
1. Google Webmaster Tools +1 metrics: Can show you how the +1 button affects the traffic coming to your pages
Search Impact report
Activity Report
Audience Report
2. Google’s Social Plugin Tracking tool for Google Analytics: Set up Analytics tracking for your social sharing
Social Engagement Report
Social Actions Report
Social Pages Report
Monday
Online Marketing Modern Way of Marketing
Online marketing is cost effective marketing channel that provides the most manageable platform with advanced tracking system. Online marketing can be targeted to more audience than any other channel. Advertising of product, its branding and customer targeting all are easy through Internet. So, communication, interaction are easy, selling and getting profit are easy, analysis of various sources and interpretation of data is easy. so digital marketing have provided the new age of marketing.
Read more...Friday
Online Business optimization and Web statistics : Online video Ad
Online video Ad revenue stat :
Total ad revenue 60000(India) crore
Online video ad revenue 500 crore
Online video ad market till (2013) 6 billion
Total ad revenue(US) 87000 crore
Free web analytics package - Google Analystics or Clicktracks Appetizer.
Take the help of below mentioned guide for the bese suited analytics for you:
http://www.e-consultancy.com/publications/web-analytics-buyers-guide/
Internet statistics which is useful for your next presentation, report or client pitch:
http://www.e-consultancy.com/publications/internet-stats-compendium/
Tuesday
Search Engines in Online Marketing
There are so many search engines and so the techniques to promote products and websites in search engines. Different tools and many techniques are used to promote the services and products. Some of the tools are mentioned here there are many more. These tools will help you to analyze your site and your competitors.
Read more...
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