DIGITAL for Me in December 2018

Advance concepts & review of these digital marketing platforms and tools:

• Doubleclick Advertising
• Facebook Ad manager
• Altreyx
• Tableau
• Google Studio
• Video Marketing
• Advanced Excel concepts
• Social media analytics
• PPC tools
• Adobe Advertising cloud
• Making marketing calendar for 2019
• Blocking part of a webpage from crawling
• Testing digital marketing tools, SEO, Social media marketing and analytics tools, ORM, brand monitoring, PPC, content marketing tools.
• Making digital marketing proposals for clients
• Designing reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels
• Project planning and scheduling
• KPI and metrics identification for various digital activities

• DIGITAL INDUSTRY UPDATE DECEMBER 2018

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Digital Marketing Services:

Digital Marketing Services:

PPC SEO SMO Email Marketing with Website management

Canadian Email Marketing Services

SEO services Los Angeles

Adwords Management Company

PPC Advertising Services & SMO Expert USA Canada

B2B Website Development Services

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Social Interaction Report in Google Analytics and Webmaster Tools

Social Engagement Tracking : Track the Impact of Tweets, Facebook Likes and +1s.

1. Google Webmaster Tools +1 metrics: Can show you how the +1 button affects the traffic coming to your pages

Search Impact report

Activity Report

Audience Report

2. Google’s Social Plugin Tracking tool for Google Analytics: Set up Analytics tracking for your social sharing

Social Engagement Report

Social Actions Report

Social Pages Report

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Analysis - The most important step of Marketing

Analysis is the first step towards the success of any business. Analyzing the targeted market, products and services and customers nature are the thing that provides you the edge for growing the business. Either you are in direct marketing or in online marketing business good analysis is the key of success.

In online advertising proper keyword analysis according to targeted market is necessary. There are so many web analytics tools available to analyze the factors that provide success of your online campaigns. Google keyword analysis tool, Google analytics are such tool that can help you a lot.

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Omniture Developing Analytics for Facebook Marketing

Omniture is developing analytics for Facebook Marketing that will include the features like:
Digital marketing channels for analyzing Facebook users behavior
Omniture is developing channel to measure social networking sites
App Measurement for Facebook
Facebook Pages and fans tracking

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Import your Google Analytics Goals and Transactions into AdWords

Import Google Analytics Goals and Transactions into AdWords and use them with the Conversion Optimizer, an AdWords CPA bidding tool get more conversions from AdWords.

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Improve Adwords campaign ROI

Use Google analytics to track the performance of the campaign। Track the performance of keywords visit, clicks, conversion rate, conversion cost. Find which keyword is providing the best conversion at minimum cost and set the campaign for high performing keywords.

In AdWords reports in the Google Analytics Traffic Sources section compare AdWords campaigns and ad groups against each other and track individual keyword performance।

Adwords Data Segmentation

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How You Can Use PPC to Increase Earning

Analyze nature of business: Before creating a PPC campaign you must have to know about the business and its market where you are trying to run the campaign. On the basis of that you can decide which ad have to run globally and which locally.

Do keyword analysis:

There are so many free and paid tools that provides the very good analysis about the keywords daily and monthly impressions and clicks and which keyword have good conversion rate. Google keyword suggestion tool can also help you.

Create PPC campaign: Create PPC campaign by proper grouping the words in ad groups and create the relevant ad for the group.

Make your Ad groups targeted and relevant: Create the Ad Group targeted towards the AD. Your ad must represent the Ad group.

Make easy for the customers to buy: Provide easy customer support and every way to buy for the customers.

Create daily sales report:

Keep tracking of sales on daily basis this will help you to set the goals.

Find the most conversing keywords:

On the basis of performance of various ad group find the most conversing keywords from the Adgroups and target on these keywords. Get good ranking for the conversing keywords.

Invest money on high performers: Invest more money on the keywords and campaigns that are providing good revenues.

Delete non performing keywords: Keywords that are not performing from a long time must be deleted.

Use Google analytics to track the users behavior

Use ROI calculator to calculate your ROI

Analyze your competitors PPC strategy: There are so many spy tools are available in the market that will help you to get the information about competitors campaigns. Some of them are semrush.com, spyfu.com/, keywordspy.com/,

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Share Google Analytics traffic data in Google Ad Planner

Google Analytics integration with Google Ad Planner Publisher Center that allows you to opt in some of your Google Analytics data into Google Ad Planner so that you can replace traffic estimates with directly measured Google Analytics data.

First enable the "Share my Google Analytics data with Google products only" from within your Google Analytics data sharing settings page.

Google Ad Planner help you to

* Define audiences by demographics and interests.
* Search for websites relevant to your audience.
* Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
* Create lists of websites where youd like to advertise and store them in a media plan.
* Generate aggregated website statistics for your media plan.

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Five important GA questions to filter and understand visitors behavior.

How do I exclude traffic from a range of IP addresses?

How do we get IP address of visitors in Google analytics?

Exclude IP Traffic Filter

Include All Domain Traffic Filter

Full Referral URL Filter

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Career in Online Marketing

Online Marketing is a growing industry and there are many career options available in online marketing/Internet Marketing. Internet is now days becomes one of the most essentials of everyones lives so you can get everything through Internet by only some clicks. Either you want to purchase something, bank transaction or booking tickets you can get everything in your home without wasting your precious time.

So everything is going online. Demand of service providing sites, online banking, online ticket booking increases and so the demand for online marketers. Online marketing needs smart marketing skills to promote and create brand for your products and services online.

Online marketing is a very competitive career in which you have to beat your competitors by making your company brand and services better than your competitors.

You can choose these career options in Internet Marketing:

Search Engine Marketer

Online Advertiser and PPC manager

Web Master

Affiliate Marketer

Web Analytics

All these career options needs good marketing and technical skills. These jobs have good salary and future prospects.

All these jobs required special skills that I will discuss later.....

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Pay Per Click(PPC) and Business Formulas

Pay Per Click(PPC) and Business Formulas

PPC Models:

CPM-model most effective for branding
PPC and PPA models most effective for driving traffic to the site and gaining conversions

Pay Per Click Formulas

CTR=(clicks/impr)*100
Conversion Rate=(conversions/clicks)*100
CPC=Total cost/clicks

Business formulas and parameters

Key Performance Indicators (KPIs) : Effectively measure your KPIs through your analytics tracking

ROI=(Gain from investment-Cost of investment)/Cost of investment

Profit = Sales - Ad spend - Expenses
ROI = Profit / Ad spend


Parameters required to calculate PPC ROI:

Total monthly clicks from PPC engine
Estimated average CPC:
Conversion rate:
Average profit per conversion:


Can Calculate:
Monthly Campaign cost =
Number of conversions from traffic=
Projected profit from traffic =
PPC ROI =


Highest ROI does not always mean biggest profit/return.

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Google Analytics Updates

Google analytics have recently updated to provide cusmized report, segmentation and presentation power of google analytis. Google made its analytics easy to use and it will eaasy to get the report for the parameters as you required. set your own matrix to get the report.

Advanced Segmentation enables you to isolate and analyze subsets of your traffic. You can create your custom segmentation.

Motion charts enables to expose data relationship. Dashboard is also updated to easy navigation between accounts and profiles.

Data export API will allow you to extend data in new and practical way.

Integration of Adsense with Google analytics will help to measure visitor activity and the performance of ad units and revenue potential on their websites.

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Online Business optimization and Web statistics : Online video Ad

Online video Ad revenue stat :

Total ad revenue 60000(India) crore

Online video ad revenue 500 crore

Online video ad market till (2013) 6 billion

Total ad revenue(US) 87000 crore

Free web analytics package - Google Analystics or Clicktracks Appetizer.

Take the help of below mentioned guide for the bese suited analytics for you:

http://www.e-consultancy.com/publications/web-analytics-buyers-guide/

Internet statistics which is useful for your next presentation, report or client pitch:

http://www.e-consultancy.com/publications/internet-stats-compendium/

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Web Analytics - Web marketing and analysis tips

To become a successful web analytics several skills are required. How to become master in these skills required rigorous study of various blogs articles and you must have to sharpen your skill continuously. For this here are some blogs and important article that will help you in this regard:
http://webanalysis.blogspot.com/
http://www.kaushik.net/avinash/
http://rich-page.com/win-at-web-analytics/the-7-habits-of-successful-web-analysts/
http://blog.webanalyticsdemystified.com/

Some sites providing mobile analytics
http://bango.com/default.aspx

http://www.omniture.com/

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