Microsoft rolls out Bing previously Kumo and will be available over the next few days, and be fully launched by June 3. Microsoft re brand its search engine 4 times in 5 years to compete with Google. But Microsoft not in race yet. Bing looks better than its previous brands "MSN Search", "Windows Live Search", "Live Search" and " Kumo".
Steve Ballmer says: “There is no way to change the whole game in one step.” But search “deserves a good feature war.”
Can Microsoft Bing compete with Google
Google (65 %) search share is far away from MS(9 %) but Bing can compete with yahoo (20%) first. Search war is on because search industry have great business potential and Microsoft taking this seriously. Bing will definitely help MS to gain search share and competitive with Google. The video search result of Bing is looking better than the Google's video search. Bing can bring better information of product reviews, movie listing, travel and stock market.