Google AdWords Certification Fundamental Exam Practice, Questions & Answers

1. What does "converted clicks" measure?
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
2. What is the benefit of having multiple ads in an ad group?
A) AdWords will automatically match each ad to the keywords it's most relevant to
B) Ads are only eligible to show ad extensions if there are more than one ad in that group C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group D) AdWords will automatically rotate your ads and show the best performing ones more often 3. You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts? A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
4. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
A) create a different ad for each keyword
B) create multiple ads for each keyword
C) only create one ad that's relevant to all keywords
D) create ads that are relevant to all keywords
Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:
A) they perceive her products
B) likely they are to become a regular customer
C) they interact with her website
D) likely they are to click her ads
Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
A) App promotion ads
B) Product Listing Ads
C) Image ads
D) Sitelink extensions
When building a keyword list for a Display Network campaign, you should do which of the following:
A) Use Display Campaign Optimizer to identify new keywords
B) Only include exact match keywords
C) Only use Keyword Planner to identify new keywords
D) Include keywords that are related to the websites your customers visit
You can use Display Planner to:
A) see how other advertisers perform on websites where you want your ad to appear
B) compare how your current Display Network campaign could perform on websites you'd like to target
C) see ways to reach your target audience based on your keywords, website, or interest categories
D) see which image and text ads are performing best on the specific websites you're targeting



A fifth of businesses to embrace the Internet of Things

A fifth of businesses to embrace the Internet of Things
Big data and the Internet of Things (IoT) are expected to add £322bn to the UK economy from 2015 to 2020. Now, research from SAS has predicted that a fifth of businesses are planning to adopt IoT to address customer demand and drive overall engagement. In a study of 75 large European organisations, 36% of respondents said that IoT will have a positive impact on end-user experiences if fully embraced.

What’s more, 29% believe it would drive them to produce higher quality hardware and services, and one in 10 cited concerns about losing market share as the biggest risk of not embracing IoT.

Despite concerns over the time required for IoT implementation, 37% of organisations are said to be responding to these challenges - and to the persistent skills shortage - by collaborating with external technology vendors.



Most Downloaded Android Apps

Most Downloaded Android apps:
Top installed apps (doesn’t include preinstalled apps on Android devices)
Facebook Messenger
Pandora Radio
Top installed games
Candy Crush Saga
Subway Surfers
Temple Run 2
Despicable Me
Clash of Clans



Progressive Web Apps - Google's Concept of fast, reliable and engaging app-like experience via mobile browser

Progressive Web Apps blur the line between Web content and apps, but they keep the strengths of the Web.
Progressive Web Apps (PWAs) are designed to load “instantly.”
PWAs save an entire web page to a user’s local storage and place it in an app shell. The content is only updated as needed. A“Service Worker” serves all CSS stylesheets, images, JavaScript, pages, etc. Because most everything needed to render a page is stored locally, it delivers blazing fast performance.
It will also work offline, utilizing cached data saved from previous online activity. PWAs may ultimately replace the current generation of mobile websites. Progressive Web App Checklist

Progressive Web Apps will now appear in the app drawer section of the launcher and in Android Settings, and will be able to receive incoming intents from other apps. Long presses on their notifications will also reveal the normal Android notification management controls rather than the notification management controls for Chrome.

This new Add to Home screen feature is one more step in our journey to empower developers to build the best possible experience for their users, and we are committed to ensuring the same mechanisms for installing Progressive Web Apps are available to all browsers on Android.

The new Add to Home screen feature will be coming with Chrome 57. Another feature specific to Android in that version is the new Media Session API that allows developers to customize the lock screen UI and notifications. Specifically, media notifications can include title, artist, album name, and artwork, as well as actions like seeking and skipping.

On other platforms, CSS Grid Layout support gives developers more granular control over how elements grow and shrink to fit the current screen size. The two-dimensional grid-based layout system is optimized for responsive user interface design and makes layout code easier to understand.



Mobile & Video Marketing

Mobile Marketing:

Smartphones have changed the way of communication, the way we access the internet, Search & research about the products we need, 70% of mobile searchers have called a business directly from search results; so marketers need to think about the mobile marketing seriously. Optimize your ads and website around calls.

Click-to-call Ads: Click-to-call to your PPC campaigns allows a user to click on a number or phone icon and dial your number immediately from your ad 

To ensure your phone number is visible include it within the first 130 characters to prevent it from being hidden on mobile screens.

Call only Ads

Integrate call tracking 

SMS mobile marketing:

SMS truly revolutionized the way we communicate. It's highly efficient & also build a personal relationship with their customers.

The average text message response time is just 90 seconds, in comparison with 90 minutes on average to respond to emails, and from a business perspective, SMS marketing campaigns see a 20% higher click through rate (CTR) than their email counterparts.

For mobile payments, mobile marketing and delivering instant alerts, SMS remains convenient, secure and useful. 

Mobile advertising analytics 

Video Marketing:

76% of companies who have used video in the past 12 months report a direct business impact, and more than 60% plan to increase their investments in video 

You must have a clear understanding of your goals, what you want to accomplish with your videos and what actions you want the viewer to take. 

Adobe has acquired video ad firm TubeMogul for approximately $540m (£433m). Combined with Adobe Marketing Cloud, it will also offer customers access to first-party data and measurement capabilities from Adobe’s Audience Manager and Analytics products.



App, Digital & Marketing - Stats

  • Digital Marketing & other stats to help you in digital world:
    • People form first impressions in about 17 milliseconds: Advertisers should optimize their landing pages regularly to ensure they are always putting their best foot forward.
    • Display ad spend surpasses search this year.
    • Emails with a single call to action increased clicks by 371% and sales by 1,617%
    • Click-to-Call Commerce Will Reach $1 Trillion in 2015 and Double by 2019
    • 50% of Search Queries are 4 Words or Longer
    • People forget 90% of what we share with them > Focus on creating memorable content
  • Most apps we download get opened once and then ignored. Specifically, 77 percent of users never use an app again 72 hours after installing

    • Why Facebook TechPrep : 77 percent of parents say they do not know how to help their child pursue computer science. This increases to approximately 83 percent for lower-income and non-college graduate parents or guardians.  FB TechPrep is an online computer science and programming resource, to address what it sees as a “lack of exposure to computer science and careers in technology,” 


Today’s Websites, Apps & Technologies

Websites are used for the representation of businesses and for advertising & promotion purposes to reach as many customers as possible. Website Development company & App development company are most in demand to fulfill these requirements. As the technology advances and people friendly devices are changing from desktop/laptop to smartphones & tablets business houses needs different things to make their presence on different devices like on PC’s people are more comfortable accessing websites and n smartphones they access apps/mobile websites or responsive websites. As every bit is countable so we need to maintain fast & light weight for our websites or Apps so that it will be downloaded on slow internet speed and different screen sizes.

Website Development:: Responsive Websites &Mobile Websites:

PHP & JAVA is top language in demand for website development. PHP is installed on over 20 million websites and 1 million web servers. Wordpress that uses PHP is most used CMS of the world. 17% of entire world websites work on Wordpress. 

For websites development analysis and requirement of your business you need to consult a good Website Development company that will help you & suggest best version of website you needed for your business.

Mobile Apps:

There is huge number of Android & iOS users so developments for these two are top priorities of corporate.

For App development you need to consult an Android App Development Company & iOS App development company

Graphs: Growth & Demand: Facts & Figures





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