Top 25 most expensive keywords in AdWords

 Top 25 Most Expensive Keywords
KeywordAverage CPC
 Business Services$58.64
 Bail Bonds$58.48
 Asset Management$49.86
 Cash Services & Payday Loans$48.18
 Cleanup & Restoration Services$47.61
 Medical Coding Services$46.84
 Business Software$41.12
 Medical Needs$40.73
 Pest Control$38.84
 Online Gambling$32.84
 Hair Transplant$31.37
 Google AdWords$30.06                                                                          



Why PPC, Display Advertising & Video Advertising

PPC provides huge opportunity for the businesses. Display campaigns reach 80% of global internet users. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. 
Why PPC: 98% of searchers choose a business that is on page 1 of the results they get. For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.
PPC Advertising with creative ads can increase your online sale, leads & brand value.
Video Stat: 47% of the value in a video campaign was delivered in the first three seconds, while up to 74% of the value was delivered in the first ten. 
32% of small businesses invest in social media marketing.
25% of small businesses invest in online marketing.
Display Stat:
The average clickthrough rate of display ads across all formats and placements is 0.06%
Facebook advertising customers shows that across sectors clickthrough rates (CTRs) vary from around 0.5% through to 1.6%.
Twitter Ads CTR is between 1-3, higher than FB.
Users who are retargeted to are 70% more likely to convert. 
How we can create Creative & Compelling Display & Video Ads:
From the stats its clear that we can add great value through PPC. We
Branding Ideas : Be Authentic Create Brand Videos Market to Your Customers Ensure that your brand values includes credibility


Creativity in Digital Marketing

Creativity without strategy is called art. Creativity with strategy is called Advertising. Creative designing is one of the most important factor of every campaigns success. Interactive Websites makes good & lasting first impression to the website visitors. A good Creative helps Interactive Marketing and makes the creatives interactive to the audiences and unforgettable experience makes the visitors comes again. Repeating visitors are more prone to be converted as customers.
Engaging Social Media Content with creatives can drive better results. Video marketing is heart of marketing now. Website designing, Logo designing, UI designing, App designing, Game designing, banner designing, and other designing works reflect the brand value of a company & the enterprise.
Good Banner Design with interactive content, Dynamic banners attracts more customers.



Google AdWords Certification Fundamental Exam Practice, Questions & Answers

1. What does "converted clicks" measure?
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
2. What is the benefit of having multiple ads in an ad group?
A) AdWords will automatically match each ad to the keywords it's most relevant to
B) Ads are only eligible to show ad extensions if there are more than one ad in that group C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group D) AdWords will automatically rotate your ads and show the best performing ones more often 3. You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts? A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
4. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
A) create a different ad for each keyword
B) create multiple ads for each keyword
C) only create one ad that's relevant to all keywords
D) create ads that are relevant to all keywords
Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:
A) they perceive her products
B) likely they are to become a regular customer
C) they interact with her website
D) likely they are to click her ads
Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
A) App promotion ads
B) Product Listing Ads
C) Image ads
D) Sitelink extensions
When building a keyword list for a Display Network campaign, you should do which of the following:
A) Use Display Campaign Optimizer to identify new keywords
B) Only include exact match keywords
C) Only use Keyword Planner to identify new keywords
D) Include keywords that are related to the websites your customers visit
You can use Display Planner to:
A) see how other advertisers perform on websites where you want your ad to appear
B) compare how your current Display Network campaign could perform on websites you'd like to target
C) see ways to reach your target audience based on your keywords, website, or interest categories
D) see which image and text ads are performing best on the specific websites you're targeting



A fifth of businesses to embrace the Internet of Things

A fifth of businesses to embrace the Internet of Things
Big data and the Internet of Things (IoT) are expected to add £322bn to the UK economy from 2015 to 2020. Now, research from SAS has predicted that a fifth of businesses are planning to adopt IoT to address customer demand and drive overall engagement. In a study of 75 large European organisations, 36% of respondents said that IoT will have a positive impact on end-user experiences if fully embraced.

What’s more, 29% believe it would drive them to produce higher quality hardware and services, and one in 10 cited concerns about losing market share as the biggest risk of not embracing IoT.

Despite concerns over the time required for IoT implementation, 37% of organisations are said to be responding to these challenges - and to the persistent skills shortage - by collaborating with external technology vendors.



Most Downloaded Android Apps

Most Downloaded Android apps:
Top installed apps (doesn’t include preinstalled apps on Android devices)
Facebook Messenger
Pandora Radio
Top installed games
Candy Crush Saga
Subway Surfers
Temple Run 2
Despicable Me
Clash of Clans



Progressive Web Apps - Google's Concept of fast, reliable and engaging app-like experience via mobile browser

Progressive Web Apps blur the line between Web content and apps, but they keep the strengths of the Web.
Progressive Web Apps (PWAs) are designed to load “instantly.”
PWAs save an entire web page to a user’s local storage and place it in an app shell. The content is only updated as needed. A“Service Worker” serves all CSS stylesheets, images, JavaScript, pages, etc. Because most everything needed to render a page is stored locally, it delivers blazing fast performance.
It will also work offline, utilizing cached data saved from previous online activity. PWAs may ultimately replace the current generation of mobile websites. Progressive Web App Checklist

Progressive Web Apps will now appear in the app drawer section of the launcher and in Android Settings, and will be able to receive incoming intents from other apps. Long presses on their notifications will also reveal the normal Android notification management controls rather than the notification management controls for Chrome.

This new Add to Home screen feature is one more step in our journey to empower developers to build the best possible experience for their users, and we are committed to ensuring the same mechanisms for installing Progressive Web Apps are available to all browsers on Android.

The new Add to Home screen feature will be coming with Chrome 57. Another feature specific to Android in that version is the new Media Session API that allows developers to customize the lock screen UI and notifications. Specifically, media notifications can include title, artist, album name, and artwork, as well as actions like seeking and skipping.

On other platforms, CSS Grid Layout support gives developers more granular control over how elements grow and shrink to fit the current screen size. The two-dimensional grid-based layout system is optimized for responsive user interface design and makes layout code easier to understand.





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