State of Digital 2020

• Global investment in advertising is forecast to grow by 6% year-on-year in 2020 to $656bn (£511bn)
• Digital marketing spend in USA to reach $146B by 2023 – Forrester
• Worldwide digital ad spend is expected to reach over $375 billion by 2021. (Lyfe Marketing) 
• COMPANIES WILL SPEND $80 BILLION ON SEO MARKETING
• Social Media Influencers is 71 billion market
• Search ad budgets are predicted to shift to voice – Amazon’s Alexa and Google Assistant will play major role
• Google’s cost-per-click (CPC) declining
• Advertisers are shifting budgets toward Amazon for Google search
• Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based.
• Native ad spending is projected to increase to $41.1 billion in 2019. 
• Native advertising was the fastest-growing advertising segment, with 35 percent growth, The vast majority of US native display ad spending goes to social networks, driven mainly by Facebook. native programmatic will represent 84.0% of all native digital display ad spending.
• Native advertising increases purchase intent by 18 percent. (Forbes)
• Facebook advertising spend is expected to reach $25.56 billion by next year.
• Only 7% of search engine users will ever make it to the third page of the search engine results.
• When it comes to PPC ad campaigns, about 4 out of 5 businesses focus on Google Ads. Lyfe Marketing)
• Consumer trust: Businesses prioritise customer satisfaction over branding and innovation
• Companies still have a separate team for digital 

Digital Marketing Trends