Microsoft Dynamics CRM 2015: Superior Customer Engagement for Success!

Customer care is the foundation of any successful business organization. Today, business enterprises make optimum use of technological tools to reach out to customers and retain customer loyalty. CRM (Customer Relationship Management is about enhanced collaboration between marketing, sales and service teams, business insights and informed decisions to engage with customers and deliver an amazing customer experience --- each time.

Launch of MicrosoftDynamics CRM 2015

This new CRM software was launched in December 2014 and is a much needed tool to improve customer services. It breaks the silos between sales and marketing departments and enables enterprises to deliver seamless experiences to customers. With integration with Cortana (Microsoft's digital assistant), users will find it easy to set up meetings and reminders, search for contacts, view customer lists and create customer records ---- all this with voice commands!

Important Features of Microsoft Dynamics CRM 2015

                                                                 

Benefits of Dynamics CRM 2015 for Business Organizations

Real-time calculations and roll-ups for important business information, API enhancements for automation of processes and communication across devices, new industry templates for financial services, manufacturing, retail etc. for enterprise-specific requirements are some benefits of Microsoft Dynamics CRM 2015.

 

More advantages are furnished below ---

*  Microsoft Dynamics CRM 2015 works well with Office and Power BI across mobile devices and augments sales productivity, customer loyalty and collaboration.

*  Social listening features involve monitoring of social media sentiments towards your brand.

*  Multi-channel Marketing aids you to streamline campaign creation and A/B testing etc.

*  Marketing team can switch from planning to execution in a seamless manner to engage customers and make personalized service available to them. This enables you to build your sales pipeline, market products to prospective customers and find ways of retaining customer loyalty.

*  With the new e-mail editor, you can either select from pre-defined templates or create e-mail by utilizing the interactive drag and drop build processor.

*  The Campaign Management Console aids in fine tuning responses, cross campaign offers and A/B testing.

*  Integrated Social Listening gives social  insights about your brand image.

*  Sales Collaboration Panel enables you to spur campaign activities, target prospective customers and receive alerts based on their interactions.

B2B Marketing, webinar integration, Marketing Calendar, collaboration using capabilities from Lync, automated business processes, improved business process flows and building of customer loyalty are other advantages of Microsoft Dynamics CRM 2015 --- a tool for providing proactive and personalized customer engagements across all channels!

Read more...

Dynamics NAV and SAP - Features and Capabilities Comparision

Dynamics NAV and SAP are undoubtedly the most popular ERP (Enterprise Resource Planning) software solutions available today. Often many business owners are confused which amongst the two is a better ERP solution for them. So, in this post, we will compare these two premier ERP solutions on different parameters to help the readers make a more prudent decision.

•    Global Approach: Dynamics NAV offers 52 localisations and supports 44 languages, compared to the 41 localisations and 28 language support of SAP.

•    Partners: Dynamics NAV has over 10,000 partners worldwide against more than 11,500 partners of SAP.

•    Popularity: Dynamics NAV is being used by over 100,000 companies across the globe, whereas SAP is being used by more than 31,000 companies.

•    Maturity: Dynamics NAV is the revamped version of Navision, which was first released in 1983, whereas SAP is a revamped version of TopManage that was first released in 1996.

•    Licensing: Dynamics NAV offers two types of licenses: Perpetual and Subscription with added flexibility that the subscription licenses can be used for on-premise as well. So, the data can be migrated to and from the cloud as per the requirement. On the other hand, SAP offers separate licenses for on-demand and on-premise requirements, which substantially cuts the flexibility option.

•    User Types: Dynamics NAV allows two types of users: Full users and Limited users. On the other hand, SAP allows 4 types of users: Full users, Limited CRM users, Limited Logistics users, and Limited Financial users.

•    Reporting: Dynamics NAV offers reporting features like SSRS, Direct export to Excel, and Jet Report Express, whereas SAP offer Crystal reports, and HANA (in-memory) reporting features. Both Crystal and SSRS reports allow users to utilize the power of SQL. SAP HANA delivers better performance in data warehousing in-memory while Jet Reports helps in fetching data to Excel, and Direct export to Excel allows the NAV users to work on raw data easily.

•    Support: Dynamics NAV offers mainstream support for 5 years and extended support for 10 years after the release at a onetime maintenance cost of 16% of the license costs. On the other hand, SAP offers only 4 years of support for every release, and its onetime maintenance cost is 16% of the license costs.

•    Office integration: Dynamics NAV being a Microsoft product offers tighter integration with Office, which is also a Microsoft technology. On the other hand, SAP only offers basic MS Office Excel export and Outlook for CRM functionalities to the users. 

•    Instant messaging & Social media: Dynamics NAV offers richer IM and social media features given its Outlook and Yammer integration attributes. However, SAP offers only IM features.

•    Intranet and Publishing: Dynamics NAV offers seamless integration with SharePoint that helps a lot in intranet and publishing; these features are not available in SAP as it does not support SharePoint integration.

•    CRM integration: Dynamics NAV offers tight integrations with its sister product Dynamics CRM; SAP, on the other hand, has a basic CRM integrated with it.

Read more...