Online Advertising in US
online spending in the U.S. contributes $300 billion in “economic activity,” U.S. online advertising spending shrunk in the first quarter, the first year-on-year quarterly drop since 2002. Spending hit US$5.5 billion, down 5 percent when compared to 2008's first quarter, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said Friday.
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