Mobile & Video Marketing
Mobile Marketing:
Smartphones have changed the way of communication, the way we access the internet, Search & research about the products we need, 70% of mobile searchers have called a business directly from search results; so marketers need to think about the mobile marketing seriously. Optimize your ads and website around calls.
Click-to-call Ads: Click-to-call to
your PPC campaigns allows a user to click on a number or phone icon and dial
your number immediately from your ad
To ensure your
phone number is visible include it within the first 130 characters to prevent
it from being hidden on mobile screens.
Call only Ads
Integrate call tracking
Integrate call tracking
SMS mobile marketing:
SMS truly
revolutionized the way we communicate. It's highly efficient & also build a personal relationship with their
customers.
The average text
message response time is just 90 seconds, in comparison with 90 minutes on
average to respond to emails, and from a business perspective, SMS marketing
campaigns see a 20% higher click through rate (CTR) than their email
counterparts.
For mobile
payments, mobile marketing and delivering instant alerts, SMS remains
convenient, secure and useful.
Mobile advertising
analytics
Video Marketing:
76% of companies
who have used video in the past 12 months report a direct business impact, and
more than 60% plan to increase their investments in video
You must have a
clear understanding of your goals, what you want to accomplish with your videos
and what actions you want the viewer to take.
Adobe has acquired
video ad firm TubeMogul for approximately $540m (£433m). Combined with Adobe
Marketing Cloud, it will also offer customers access to first-party data and
measurement capabilities from Adobe’s Audience Manager and Analytics products.
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