App, Digital & Marketing - Stats
- Digital Marketing & other stats to help you in digital world:
- People form first impressions in about 17 milliseconds: Advertisers should optimize their landing pages regularly to ensure they are always putting their best foot forward.
- Display ad spend surpasses search this year.
- Emails with a single call to action increased clicks by 371% and sales by 1,617%
- Click-to-Call Commerce Will Reach $1 Trillion in 2015 and Double by 2019
- 50% of Search Queries are 4 Words or Longer
- People forget 90% of what we share with them > Focus on creating memorable content
WORD OF MOUTH IS THE PRIMARY FACTOR BETWEEN 20% TO 50% OF ALL PURCHASING DECISIONS.
74% OF PEOPLE WILL ABANDON A MOBILE SITE THAT TAKES MORE THAN 5 SECONDS TO LOAD.
1 IN 3 OF ALL GOOGLE SEARCHES HAS LOCAL INTENT.
- Most apps we download get opened once and then ignored. Specifically, 77 percent of users never use an app again 72 hours after installing
- Why Facebook TechPrep : 77 percent of parents say they do not know how to help their child pursue computer science. This increases to approximately 83 percent for lower-income and non-college graduate parents or guardians. FB TechPrep is an online computer science and programming resource, to address what it sees as a “lack of exposure to computer science and careers in technology,”
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