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App, Digital & Marketing - Stats



  • Digital Marketing & other stats to help you in digital world:
    • People form first impressions in about 17 milliseconds: Advertisers should optimize their landing pages regularly to ensure they are always putting their best foot forward.
    • Display ad spend surpasses search this year.
    • Emails with a single call to action increased clicks by 371% and sales by 1,617%
    • Click-to-Call Commerce Will Reach $1 Trillion in 2015 and Double by 2019
    • 50% of Search Queries are 4 Words or Longer
    • People forget 90% of what we share with them > Focus on creating memorable content
    • WORD OF MOUTH IS THE PRIMARY FACTOR BETWEEN 20% TO 50% OF ALL PURCHASING DECISIONS.
    • 74% OF PEOPLE WILL ABANDON A MOBILE SITE THAT TAKES MORE THAN 5 SECONDS TO LOAD.
    • 1 IN 3 OF ALL GOOGLE SEARCHES HAS LOCAL INTENT.
  • Most apps we download get opened once and then ignored. Specifically, 77 percent of users never use an app again 72 hours after installing

    • Why Facebook TechPrep : 77 percent of parents say they do not know how to help their child pursue computer science. This increases to approximately 83 percent for lower-income and non-college graduate parents or guardians.  FB TechPrep is an online computer science and programming resource, to address what it sees as a “lack of exposure to computer science and careers in technology,” 

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