A/B (Split) Testing: Compares the performance of entirely different versions of a page. Use it if
- You are able to publish a new page to test against an existing page
- You want to test a new layout or overall look of a page
Multivariate Testing (MVT): Test content variations in multiple locations on a page. Use it if
- Your page receives more than ~1,000 views a week
- You want to try multiple content changes in different parts of the page simultaneously
You can test different headlines, different videos or a different call-to-action (CTA) on a single page. MVT helps you determine which mix of on-page elements generates the most conversions.