Conversion Rate Optimization (CRO) for PPC Campaign

Use Website Optimizer Experiments for Rate optimization:

A/B (Split) Testing: Compares the performance of entirely different versions of a page. Use it if

• You are able to publish a new page to test against an existing page
• You want to test a new layout or overall look of a page

Multivariate Testing (MVT): Test content variations in multiple locations on a page. Use it if

• Your page receives more than ~1,000 views a week
• You want to try multiple content changes in different parts of the page simultaneously

You can test different headlines, different videos or a different call-to-action (CTA) on a single page. MVT helps you determine which mix of on-page elements generates the most conversions.

There are just a few simple steps in the process:

• Create an experiment
• Add tracking script to your original page, your test page and your conversion page
• Validate the script
  
• Start the experiment