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Global Ad Spending is Increasing

Global Ad Spending is Increasing with 3 percent increase in the top 10 product categories, with the largest growth in automotive (+27%) and auto insurance (+23%).

U.S. Ad Spend by Sector
Category Quarter 1, 2009 – Quarter 2, 2009-$$$ Quarter 1, 2010 – Quarter 2, 2010-$$$ % Change
Automotive 3,491,438,000 4,431,709,000 26.93%
Pharmaceutical 2,090,707,000 1,998,762,000 -4.40%
Motion Picture 1,645,751,000 1,592,196,000 -3.25%
Telephone Services – Wireless 1,758,535,000 1,518,600,000 -13.64%
Restaurant 805,082,000 824,978,000 2.47%
Restaurant – Quick Service 2,114,925,000 2,024,575,000 -4.27%
Dealerships 1,634,702,000 1,602,897,000 -1.95%
Department Store 1,516,520,000 1,591,149,000 4.92%
Products – Direct 933,141,000 828,155,000 -11.25%
Auto Insurance 623,212,000 764211,000 22.62%
Total 16,614,018,000 17,177,235,000 3.39%
*Excludes Internet spending. Source: The Nielsen Company

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