37 Percent of Online Population in India visited travel sites

37 Percent of Online Population in India visited travel sites

Engagement at Most Visited Travel Sites by Unique Visitors April 2010 Total India Age 15+ - Home/Work Location* Source: comScore Media Metrix
	Average Minutes per Visitor	Average Pages per Visitor	Average Visits per Visitor
Total Internet : Total Audience	736.7	1,132	29.7
Travel Category	38.4	58	4.4
Indian Railways	33.1	50	3.8
MakeMyTrip	13.4	20	2.1
Yatra Online	9.3	13	1.9
Expedia Inc	4.2	7	1.6
ClearTrip.com	10.8	17	2.0
TravelAdNetwork	6.5	12	1.7
Travelocity	5.0	9	1.6
IndiaRailInfo.com	34.2	66	2.0
Jet Airways	13.8	19	2.0
eRail.in	27.5	38	3.7

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Travel Sites Reach 37 Percent of Online Population in India

Indian Railways ranked as the most-visited travel site with 7.7 million visitors, up 46 per cent versus year ago.

Travel-booking site MakeMyTrip ranked second with 2.4 million visitors (up 39 per cent) followed by Yatra Online with 1.9 million visitors (up 60 per cent). Several sites experienced triple-digit growth including Travelocity (up 134 per cent to 812,000 visitors), IndiaRailInfo.com (up 340 per cent to 647,000 visitors) and eRail.in (up 160 per cent to 464,000 visitors).