Growth of Online Advertising in India
Online advertising in India will Growth with 27% per annum. Between 2008-2013. The expansion of Internet in the huge customer base of India is the prime reason of the growth and also online business is in the initial stage so growth is expected.
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Growth for US online ad spending will approach $50 billion By 2015. Online Ad Spend Past $31 Billion this year with 20.2% increase. - Emarketer
The Indian media and entertainment industry registered a growth of 11% over 2010 to touch 652 billion rupees ($14.5 billion) - FICCI.
Advertising spends grew by 17% to 266 billion rupees and accounted for 41% of overall industry size.
Film industry sector touching 83 billion rupees compared to 89 billion rupees in 2009.
Facebook ad revenue to be $4.05 billion this year, according to EMarketer. $2.19 billion of which will come from the US.
Online retail industry to reach Rs. 7,000 crore mark by 2015: ASSOCHAM
Mobile games could be a $13 billion market in 2014, according to Merel. Mobile and online games together could be a $44 billion market, or 50 percent of the global $87 billion market in 2014.
The number of internet users is estimated to triple from 80 million in 2010 to 235 million by 2015. Of these, nearly 7.4 million are shopping online from the top 15 cities alone. The share of retail ecommerce currently at about 8% will grow to $20 billion in the next five years.
America's E-Commerce Capitals : money.bundle. com/article/americas-e-commerce-capitals-cities-shop-most-online/2
100 Million Internet users(10 Crore)
25 Million FB(2.5 Crore)
40 million Internet users in India access it through their mobile phones
3 rd biggest Internet user base by 2013
237 Million by 2015
Exactly 65 percent of Mumbai residents shop online.
45 percent of Delhiites prefer shopping online
Mumbai tops eight internet using metros with 8 million total users
Delhi is second with 6 m total users
In 2008, US consumers spent 38% of their media consumption time on the Internet, but it attracted only 8% of advertising dollars. Whereas consumers spent 37% of their of their media consumption time on TV, which captured 32% of advertising dollars. If you believe that time is money, advertising dollars should continue to flow towards the Internet.
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014.
Last year, all of e-commerce was about $5 billion in India. Industry estimate is that it will grow to $40 billion in by 2015.
Ten companies get funded every three hours in Silicon Valley.
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