Google Can Predict 12 Months of Search Tends in Advance

Forecasting of search trends are help businesses in budget planning, marketing campaigns and resource allocations. It also helps advertisers, marketers, economists, scholars, and anyone else interested in knowing more about their world. Google can well forecast trends of future.

According to Google some categories are more predictable than others. Search trends can be predicted on the basis of historical data.

The main observation is

Google can predict half of the most popular search query 12 months in advance with absolute prediction error of 12 %.

Half of the most popular queries are not predictable

Google has also introduced new forecasting feature in Insights for Search.

Predictability of search trends