I have found two very interesting book on google book search that helps you to understand online advertising basics.
Mobile Phones Electronic Gadgets Technology news Online Advertising News, Smartphones, Tech news, Softwares, applications and Reviews, Marketing news
Online advertising and Digital Marketing is promotion of business through Internet. Search engine marketing is an Internet marketing technique to promote websites in search engines. SEO and SEM campaign help you to increase site visitors. SEM is cost effective marketing technique used these days.
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