Share Google Analytics traffic data in Google Ad Planner

Google Analytics integration with Google Ad Planner Publisher Center that allows you to opt in some of your Google Analytics data into Google Ad Planner so that you can replace traffic estimates with directly measured Google Analytics data.

First enable the "Share my Google Analytics data with Google products only" from within your Google Analytics data sharing settings page.

Google Ad Planner help you to

* Define audiences by demographics and interests.
* Search for websites relevant to your audience.
* Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
* Create lists of websites where youd like to advertise and store them in a media plan.
* Generate aggregated website statistics for your media plan.