The Online Ad Recession : First Quarterly Decline In Revenues
Four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) having reported March quarter financials, the total online advertising revenues for the quarter came to $7.9 billion, a 2 percent decline from a year ago and a 7 percent decline from the fourth quarter.
Online Advertising Revenues (in millions)
| 3Q07 | 4Q07 | 1Q08 | 2Q08 | 3Q08 | 4Q08 | 1Q09 | |
|---|---|---|---|---|---|---|---|
| $4,190 | $4,758 | $5,086 | $5,185 | $5,352 | r$5,504 | $5,331 | |
| Yahoo | $1,544 | $1,590 | $1,572 | $1,587 | $1,563 | $1,594 | $1,383 |
| Microsoft | $670 | $860 | $840 | $840 | $770 | $866 | $721 |
| AOL | $540 | $620 | $552 | $530 | $507 | $507 | $443 |
| Total | $6,994 | $7,828 | $8,050 | $8,142 | $8,192 | $8,467 | $7,878 |
| Sequential Growth Q/Q | 12.73% | 2.84% | 1.14% | 0.61% | 3.4% | -6.96% | |
| Annual Growth Y/Y | 18% | 8.16% | -2.10% |
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