Click Fraud Rate Drops 20% for Q1 2009

Now in its fourth year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q1 2009 include:

- The overall industry average click fraud rate was 13.8% for Q1 2009 that’s about a 20% decline. That’s down from 17.1% reported for Q4 2008 and from the 16.3% rate reported for Q1 2008.

In Q1 2009, the greatest percentage of click fraud originating from countries outside the U.S. came from Canada, United Kingdom and Germany. Click Fraud Index