After blogging for a year now Bollywood actor Amitabh Bachchan will soon launch his news channel India 24/7. The source feels that for Bachchan to launch an electronic channel is the logical conclusion after his blog. "Blogs have limited reader appeal and interest peters out after a few months though Bachchan still gets a huge response commensurate to his stature. The modalities are currently being worked out. Ideally, the launch of the channel should have been during the elections but now that looks impossible.