Wednesday

Advertisers Cut Search-Ad Budgets

In the all good things must come to end category Efficient Frontier is reporting a 13% drop in paid search spending from their clients. The decline marks the second consecutive quarter in which the firm's advertising customers reduced search spending, and could renew concerns about the performance of market leader Google Inc., which analysts expect will announce a first-quarter profit of $4.18 a share on sales of $4.08 billion on Thursday.

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