PPC: Dynamic Keyword Insertion(DKI)

Clicks Impr. CTR Avg. CPC Cost Avg. Pos Conv. Rate Cost/Conv. Conversions

CTR=(clicks/impr)*100
Conversion Rate=(conversions/clicks)*100
CPC=Total cost/clicks

Reference for studying Dynamic Keyword Insertion(DKI)
http://www.npresence.net/Dynamic-Keyword-Insertion-Is-Your-Solution-For-Higher-CTR.html
http://www.datadial.net/blog/index.php/2007/06/20/pay-per-click-advertising-dynamic-keyword-insertion/

{keyword:} – This syntax will make the title composed of small letters.
{KeyWord:} – This syntax will capitalize the first letter of all the words inserted.
{keyWord:}-