It's been my experience that power affiliates are concerned with a number of issues:
a) Revenue share levels
b) Tracking accuracy
c) Payment reliability
d) Quality of product/service
e) Money back guarantees for people they refer
f) Good lines of communication
g) Extensive promotion resources
h) Merchant reputation
i) Discount offers for people they refer
Affiliate site content should be relevant to your product.
- Site should have appreciable levels of content. Web sites that primarily contain ads should be avoided, unless it's a popular destination.
- Content misuse. Be very clear with your affiliates what content they can use from yoursite. Cases where affiliates have basically copied all the content from a merchant's site. This can not only cause confusion for potential clients, but can impact on your search engine rankings. By supplying quality content and promotional materials to your affiliates, the incidence of this will be minimized.
- Misrepresentation of your products and services.
The main types of fraud:
1.Malware and stealware