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Affiliate Marketing most Effective channel of Search Engine Marketing

Percentage of merchants claimed ‘very’ or ‘quite’ cost effective channel of SEM

Affiliate marketing - 95%

Paid search – 90%

Email marketing - 82%

Best-represented sectors

Retail- 58

Financial services (including insurance) - 29

Travel - 27

Telecoms / mobile phones - 12 respondents respectively.

Merchants are spending 18% of their online marketing budget on this channel.

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