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Google Ads Certification Questions

Google Ads Certification Questions: Adwords Questions

If a display ad appears “above the fold,” this means that the ad:

  • can be viewed in the upper portion of the page without scrolling
  • will appear at the top of each page of the website
  • takes up more than 20% of the webpage
  • will appear anywhere on the front page of the website
An advertiser who wants to target specific categories of video content on the Google Display Network should:
  • add the keyword ‘video’ to the campaign
  • target the Search Network
  • use video ad
  • use the AdWords for Video Tool

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

  • increase overall impressions for the ad
  • identify the traffic to your website that was generated by AdWords ads
  • improve the Quality Score of the ad on all Google properties
  • set expectations for customers who are in various stages of the buying cycle
Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at: 

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
  • Group placements with similar themes into the same ad group
  • Move automatic and managed placements into separate ad groups
  • Create a separate ad group for each placement
  • Group all placements together into a single ad group
What’s a best practice for building ads using the Ad gallery?
  • Use multiple, small images
  • Use the same template for all ads
  • Add a visible display URL
  • Create a text-heavy ad
A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
  • Ad Scheduling
  • cost-per-day (CPD)
  • Target CPA Bidding
  • cost-per-thousand impressions (CPM) bidding

An Advertiser Who Sells Java Coffee Beans Has Added The Keyword ‘Java’ To An Ad Group. After Two Weeks, The Advertiser Runs A Placement Performance Report And Notices That The Ad Is Showing Up On Website Related To JavaScript Programming. What Should The Advertiser Do In Order To Avoid Appearing On These Irrelevant Sites And Other Sites Related To Javascript Programming?
  • Add negative keywords like “programming” or “Javascript”
  • Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
  • Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
  • Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report
An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

  • Bid Optimizer
  • Frequency Capping
  • Ad Rotation
  • Ad Scheduling
    How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
    • It uses conversion history to set higher bids when a conversion is more likely
    • It sets CPC bids as one-tenth of the current CPA bid setting
    • It bids a static CPC value based on the current maximum CPC settings
    • It adjusts CPC bids based on existing bid adjustments


    Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
    • Click the “Automatic keyword refresh” button
    • See the suggestions on the Opportunities tab
    • See the suggestions on the Keywords tab
    • Stick with the current keywords for 2 months to collect enough viable data


    You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
    • Brand names of your top competitors’ cameras
    • Words from headlines on your website, like “electronics” and “sale on cameras”
    • General phrases related to photography, like “camera lens” and “camera base”
    • Words in your ad text, like model names of digital cameras


    After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
    • Ensure that the pop-ups relate to the search
    • Remove all but one of the pop-ups
    • Remove the pop-ups
    • Ensure that the pop-ups get Sean’s attention

    Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
    • Add a call-only extension to her ad
    • Use the “Ads on mobile devices” campaign type
    • Include a link to her mobile website in her ad
    • Add a mobile-app extension to her ad

    Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
    • Flexible bidding
    • Dynamic search ads
    • Remarketing lists for search ads
    • Retargeting lists for text ads

    According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
    • Shoe stores near me
    • Shoe store addresses
    • Shoe store sales
    • Great shoe stores

    What can you learn from attribution reports?
    • The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
    • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
    • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
    • The number of conversions the same customer completes after clicking an ad

    An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
    • The target CPA bid was higher than the recommended amount
    • The target CPA bid was lower than the recommended amount
    • The conversion tracking code snippet was not added to the site
    • The cost-per-click (CPC) bid was lower than the recommended amount
    Dynamic search ads would be most helpful for:
    • Websites with hundreds or thousands of products, services, or listings that frequently change.
    • Moving an ads position dynamically in whatever direction a users eyes are looking.
    • Campaigns that need to reduce exposure on competitive keywords.
    • A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.


    Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
    • Customize the app for each format (phone, tablet, computer)
    • Add some large, memory-intensive graphics
    • Set up custom deep links
    • Use the bid strategy “Maximize engagement”


    Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
    • Use the “Countdown” function
    • Note the sale end date in the text
    • Insert the AdWords clock icon in each ad
    • use the “Sale duration” function

    If you want to target ads to only people who speak Spanish, you can:
    • write your ad and keywords in Spanish and target the Spanish language
    • have Google translate your ad and keyword into Spanish
    • in your ad text, make a reference to Spanish speakers
    • write your ad and keywords in English and target the Spanish language

    A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
    • Reducing prices on his inventory
    • Adding an extension
    • Improving a lower-level page on his website
    • Using the Shopping Ad format


    You’re using target search page location bidding. You know it’s working because you see your ad:
    • on the first page of Google search results or in the top positions
    • repeatedly mixed in with the organic search results
    • on the second page of Google search results or in the second positions
    • at the bottom of the every page of search results


    Which is a best practice for creating a mobile-preferred ad?
    • Use the same format and content as you’d use for a laptop ad
    • Integrate mobile Flash video ads
    • Use a mobile-optimized landing page
    • Put your most important information in the second line of ad text


    Which of these statements is true?
    • Location extensions appear when someone who’s physically near the business searches on relevant terms
    • Location targeting determines which business address appears in an extension
    • Location targeting enables location extensions
    • Location extensions appear when an advertiser targets a geographic location


    According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
    • clicked to call a business from the search results page
    • visited a business’s website from the search results page
    • called a similar business from their phone
    • saved a business as a contact on their phone


    With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
    • The same as when someone clicks on an ad
    • Flat fee, based on the caller’s phone model
    • Negotiated in advance, with bulk discounts
    • By the minute, based on the length of the call

    You can use target cost-per-acquisition (CPA) bidding to help:
    • A) get as many conversions as possible within your budget
    • B) get as many conversions as possible within a flexible budget range
    • C) get as many clicks as possible within your budget
    • D) generate more clicks than manual bidding would generate

    “Mobile app engagement” campaigns can be used to:
    • encourage people to download a new app
    • encourage people to rate an app in the app store
    • re-engage people who’ve downloaded an app
    • increase in-store call conversions

    You might analyze exact match impression share data to get an idea of:
    • the percentage of eligible impressions you received for searches that exactly matched content on your landing page
    • the percentage of eligible impressions you received for searches that exactly matched your keywords
    • the number of times your ads were shown on the Search Network
    • the number of eligible impressions your broad match keywords received

    Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
    • Put special characters in the ad headline
    • Put the ad headline in all capital letters
    • Include his keywords in the ad text
    • Include his business address in the ad text

    You can use the AdWords Application Programming Interface (API) to:
    • integrate AdWords data with your inventory system
    • integrate AdWords data with multiple manager accounts
    • override AdWords functions you don’t need
    • integrate data about competitors into your account

    You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
    • Increase the mobile bid adjustment for the campaign
    • Decrease the mobile bid adjustment for the campaign
    • Increase the number of mobile-optimized text ads
    • Decrease the number of mobile-optimized text ads

    Which is a best practice for writing an effective text ad?
    • Use all capital letters in the headline
    • Make sure the headline wraps to two lines
    • Capitalize the first letter of each word in the headline
    • End the headline with an exclamation point



    Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
    • Increase the number of keywords in each ad group
    • Increase her maximum cost-per-click (max. CPC) bid
    • Use the Shopping ad format
    • Add the location extension to her ad


    Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
    • She prefers not to limit ad exposure, regardless of when the restaurant is open
    • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
    • She’s using a “Standard” campaign
    • She can’t afford to run ads at all times of the day and on days of the week

    You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
    • Target CPA Planner
    • Target CPA Simulator
    • Target Bid Simulator
    • Keyword Simulator
    The correct answer is:

    Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
    • Replace his 3 most expensive keywords with lower-priced keywords
    • Slightly lower bids
    • Choose accelerated instead of standard delivery
    • Slightly raise bids

    Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
    • Replace his 3 most expensive keywords with lower-priced keywords
    • Slightly lower bids
    • Choose accelerated instead of standard delivery
    • Slightly raise bids

    The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
    • clicks for their daily budget
    • conversions based on their conversion goals
    • impressions in their preferred position range
    • impressions for their daily budget

    An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
    • Lower bids on keywords with a low clickthrough rate (CTR)
    • Change keyword match types from exact match to phrase match
    • Make changes to improve the components of Quality Score
    • Review impression share data to identify missed opportunities

    An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
    • £0.30
    • £0.03
    • £0.32
    • £0.31

    Daley is managing multiple Adwords accounts for a grocery store chain and using conversion tracking. What might make her daily Adwords tasks simpler?
    • Using 1 conversion code snippet with cross-account conversion tracking
    • Setting up automated conversion rules for both accounts
    • Combining the accounts for streamlined reporting
    • Using multiple conversion code snippets with single-account conversion tracking

    Customers who want to increase app downloads should use which campaign type?
    • Ads in mobile apps
    • Mobile app installs
    • Mobile app engagement
    • Call only

    Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
    • +40% for San Francisco, -40% for Houston
    • +40% for San Francisco, -20% for Houston
    • +20% for San Francisco, -20% for Houston
    • +20% for San Francisco, -40% for Houston

    AdWords Editor lets users do all of these things except:
    • simultaneously make edits to multiple accounts online
    • keep working while offline
    • view statistics for all campaigns
    • export and import files

    AdWords Editor lets users do all of these things except:
    • simultaneously make edits to multiple accounts online
    • keep working while offline
    • view statistics for all campaigns
    • export and import files

    How would you determine the clickthrough rate (CTR) for a client’s search ads?
    • Evaluate the number of clicks the ad accrues per day
    • Divide the number of clicks the ad gets by the number of impressions it gets
    • Divide the number of impressions the ad gets by its average position
    • Divide the number of impressions the ad gets by the number of clicks it gets


    An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
    • a page of the top-selling dresses for all seasons.
    • a catalog of all dresses available on the website.
    • several colors of spring dresses.
    • spring dresses, skirts, belts, and shoes.

    You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
    • http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
    • http://www.dogtreatseasytrackingdestinationURL.com
    • http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
    • trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect


    Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
    • Compare average CPA and conversion rate before and after using target CPA bidding
    • Enable and disable target CPA bidding every other day to observe differences
    • Install a new conversion tracking code
    • Monitor overall changes in clicks received


    A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
    • He can better understand whether potential customers find his ads appealing
    • He can better understand what happens after potential customers click his ads
    • He can get an idea of how many people who’ve seen his ads actually became customers
    • He can get an idea of how many people double clicked his ads
    The correct answer is:

    Which statement is true?
    • Ads with call extensions only let people call the business
    • Call extensions send people to a landing page with a phone number
    • Call-only ads are available exclusively on the Display Network
    • Call-only ads only let people call the business

    True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
    • True
    • False

    Which lets you change keywords, campaigns, ads, ad groups, and product groups?
    • Category editor
    • Bulk edits
    • Campaign editor
    • Revision tool

    You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
    • Set a theme for each campaign and choose related keywords
    • Keep each keyword to a single word, rather than a phrase
    • Set a theme for each ad group and choose related keywords
    • Include more than 50 keywords in 1 ad group

    A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
    • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
    • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
    • Group them in a single ad group
    • Create a new campaign for every bed she sells in her store

    Which is a best practice for optimizing a landing page for AdWords?
    • Several links to related websites
    • Easy-to-navigate content
    • The same programming language across the whole site
    • Prominent headlines in several font styles and sizes

    You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
    • Search Network with Display Select
    • Display Network with Search Select
    • Display Network, advanced
    • Search Network, advanced


    Which statement about ad extensions isn’t true?
    • They show additional information about a business
    • They tend to improve an ad’s visibility
    • They often appear below the organic search results
    • They can help improve clickthrough rate

    Which option can you use to capture potential business later in the day, even on a limited budget?
    • Bid capping
    • Bid allocation
    • Ad automation
    • Ad delivery


    Which option can you use to capture potential business later in the day, even on a limited budget?
    • Bid capping
    • Bid allocation
    • Ad automation
    • Ad delivery

    A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
    • The homepage that displays all five types of flowers
    • The page on the site where users can register as “frequent shoppers”
    • The page on the site that displays only roses
    • The “Contact Us” page of the site

    To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
    • segment the campaign’s data by network and evaluate its performance on search partner sites
    • use Keyword Planner to evaluate how the campaign might perform better on search partner sites
    • review the top movers report to see if the campaign is getting more clicks on search partner sites
    • evaluate the campaign’s performance on search partner sites vs. display partner sites


    Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
    • An increased CPC bid leads directly to a small increase in Ad Rank.
    • CPC bid only affects Ad Rank on the Search Network.
    • An increased CPC bid leads directly to a large increase in Ad Rank.
    • CPC bid is one factor that affects Ad Rank.

    Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
    • Optimize for clicks
    • Rotate evenly
    • Optimize for conversions
    • Rotate randomly

    An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
    • has fewer than 15 conversions in the last 30 days
    • has fewer than 5 conversions in the last 15 days
    • is using Google Analytics
    • is using another automated bid strategy


    What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
    • A) Manual bid changes
    • B) Forecast data
    • C) Historical conversion data
    • D) Test conversions


    Each of these are benefits you’d expect from Shopping Ads except:
    • better-qualified leads
    • more traffic and leads
    • ease of targeting without needing keywords
    • free listings

    Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
    • adjust your client’s budget
    • optimize your client’s keywords
    • optimize your client’s ad text
    • All of the listed answers are correct


    Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
    • Upgrade multiple manager accounts
    • Upgrade each individual AdWords account
    • Use a single sign-in for all accounts
    • Access the AdWords Application Programming Interface (API)

    Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
    • The projected maximum cost-per-click (max. CPC)
    • The average amount charged each time someone clicks on his ad
    • The average amount needed to make the ad appear somewhere on the page
    • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

    How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
    • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
    • Cost-per-conversion data can indicate whether her profit will increase
    • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
    • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

    According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
    • About 50%
    • About 10%
    • Nearly everyone who’s ready to buy
    • About 20%
    The correct answer is:

    Your client sells gardening supplies online. You suggest she use sitelinks because they can:
    • take people to subpages on her site about gloves, tools, and fertilizer
    • be used with Shopping campaigns
    • take people to blogs about gardening
    • bring people to her site from blogs about gardening


    How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
    • They can help her calculate how often someone clicked on her ad and then converted
    • They can help her evaluate how engaging her ad is to potential customers
    • They can give her an idea of how often someone clicked on her ad
    • They can give her an idea of how often her ad is shown to potential customers

    Ques 7 : An advertiser who works for a large company want to make frequent,  Specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

  • You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
    • the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
    • a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
    • the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
    • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located


    Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
    • Ad spend should always be 7% of revenue, which should be used as the target ROI
    • Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
    • The company’s email campaigns are the most profitable, with a cost-per-acquisition of £15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
    • Decrease the target cost-per-acquisition (CPA) for the campaigns from £15 to £10 to drive an increase in profit per customer

    Why would the data for a Search Network campaign show conversions but no view-through conversions?
    • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
    • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
    • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
    • A view-through conversion is counted when someone sees an ad in Google Search and calls the business

    The AdWords Application Programming Interface (API) allows developers to use applications that:
    • are accessible only through AdWords editor.
    • can appear throughout the Google Search Network.
    • can be uploaded into the Ad gallery.
    • interact directly with the AdWords server.

    If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
    • add a call extension
    • add a sitelink extension
    • run an app install ad
    • include the word “install” in the ad text


    You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
    • increase the budget for all of her campaigns that contain these queries as keywords
    • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
    • lower the budget for all of her campaigns that contain these queries as keywords
    • increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

    An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
    • 20-70% off LCD monitors
    • BUY affordable LCDs
    • **Free** shipping on LCDs
    • Cheap, cheap, cheap monitors

    You can add a “+”modifier in front of the words in a broad match keyword to:
    • specify that someone’s search must include certain words or their close variations
    • indicate that this keyword should be dynamically inserted in your ad text
    • specify that certain words and their close variants be prioritized
    • override a negative keyword with a positive one


    A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
    • Create 1 campaign with an ad group for all restaurant locations
    • Create several campaigns with 2 ad groups each: dine in and takeout
    • Create 1 campaign with an ad group for each restaurant location
    • Create 1 campaign with an ad group for each menu item
    The correct answer is:



    According to Google data, after seeing an ad on their smartphone, more than half of people:
    • do a mobile search
    • go to a store and buy the product
    • go to the company’s website and buy the product
    • send a text

    In order to differentiate ads from the ads of competitors, advertisers creating text ads should:
    • Use special characters, such as asterisks or hashes.
    • Mention competitor offers and prices.
    • Use exclamation points and capital letters.
    • Include prices, promotions, and a call-to-action.
    The correct answer is:
    • Include prices, promotions, and a call-to-action.


    Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
    • Keyword Planner
    • AdWords Editor
    • AdWords API
    • Bid Simulator

    Which allows advertisers to automate AdWords reporting and campaign management?
    • Use of Structured Query Language (SQL) server reporting services
    • Execution of multiple reporting tasks from multiple computers
    • Execution of repetitive Data Mining Extensions (DMX) queries
    • Use of an AdWords Application Programming Interface (API) web service


    If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
    • Up to US£24
    • Up to US£21
    • Up to US£30
    • Up to US£20

    You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
    • £1.70
    • £1.80
    • £2
    • £2.80

    You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
    • Raise the target cost-per-acquisition (CPA) bid
    • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
    • Use target outranking share bidding
    • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning


    You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
    • We Sell dark chocolate
    • We sell dark chocolate
    • We Sell Chocolate
    • We Sell Dark Chocolate

    you have a budget of us$75

    The format of a Shopping Ad is different from that of a standard text ad in that it includes:
    • a product image, background color, and price
    • a product image, title, and price
    • a product image, title, price, and extension
    • a product image, title, price, and merchant name

    Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
    • Click-through conversions
    • Cross-OS conversions
    • Cross-through conversions
    • Cross-device conversions

    Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
    • “prescription” and “glasses”
    • “drinking” and “glasses”
    • “wine” and “drinking”
    • “glasses” and “wine”

    Which is a best practice for writing an effective text ad?
    • Use all capital letters in the headline
    • Make sure the headline wraps to two lines
    • Capitalize the first letter of each word in the headline
    • End the headline with an exclamation point

    you have a maximum cost per click bid of us$2

    Keyword Planner can do all of these things except:
    • suggest keywords and ad groups that may not have occurred to you
    • multiply keyword lists together
    • provide Quality Score estimates and validate keywords
    • provide historical statistics on search volume


    An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
    • Users globally are searching Google from mobile phones.
    • Users in Switzerland are searching on Google’s French domain.
    • French users are visiting Switzerland and searching Google.
    • French users were looking at Swiss news sites that show Google display ads.

    An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
    • Users globally are searching Google from mobile phones.
    • Users in Switzerland are searching on Google’s French domain.
    • French users are visiting Switzerland and searching Google.
    • French users were looking at Swiss news sites that show Google display ads.

    Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
    • Lots of his site visitors are signing up for his baseball trivia newsletter
    • Lots of his site visitors are 49ers fans
    • Most of his customers are watching a ballgame when they visit his site
    • Most people clicking on his ad already own at least 1 baseball cap

    Question: Your average bid is US$10 and you’ve enabled enhanced cost per click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Adowrds sees an auction that’s more likely to lead to a sale?
    • US$14
    • US$11
    • US$13
    • US$12
    Correct answer: US$13
    Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group?
    • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
    • To show ads promoting all the flavors to people searching for “gourmet popcorn”
    • To make sure “Sweet & spicy coconut” continues to be the bestseller
    • It’s most efficient to have a single ad group

    The majority of consumers want ads customized to their:
    • interests and hobbies
    • country or nationality
    • city, zip code, or immediate surroundings
    • age group

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