Dynamic search ads would be most helpful for:
Websites with hundreds or thousands of products, services, or listings that frequently change.
Moving an ads position dynamically in whatever direction a users eyes are looking.
Campaigns that need to reduce exposure on competitive keywords.
A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
Customize the app for each format (phone, tablet, computer)
Add some large, memory-intensive graphics
Set up custom deep links
Use the bid strategy “Maximize engagement”
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
Use the “Countdown” function
Note the sale end date in the text
Insert the AdWords clock icon in each ad
use the “Sale duration” function
If you want to target ads to only people who speak Spanish, you can:
write your ad and keywords in Spanish and target the Spanish language
have Google translate your ad and keyword into Spanish
in your ad text, make a reference to Spanish speakers
write your ad and keywords in English and target the Spanish language
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
Reducing prices on his inventory
Adding an extension
Improving a lower-level page on his website
Using the Shopping Ad format
You’re using target search page location bidding. You know it’s working because you see your ad:
on the first page of Google search results or in the top positions
repeatedly mixed in with the organic search results
on the second page of Google search results or in the second positions
at the bottom of the every page of search results
Which is a best practice for creating a mobile-preferred ad?
Use the same format and content as you’d use for a laptop ad
Integrate mobile Flash video ads
Use a mobile-optimized landing page
Put your most important information in the second line of ad text
Which of these statements is true?
Location extensions appear when someone who’s physically near the business searches on relevant terms
Location targeting determines which business address appears in an extension
Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
clicked to call a business from the search results page
visited a business’s website from the search results page
called a similar business from their phone
saved a business as a contact on their phone
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
The same as when someone clicks on an ad
Flat fee, based on the caller’s phone model
Negotiated in advance, with bulk discounts
By the minute, based on the length of the call
You can use target cost-per-acquisition (CPA) bidding to help:
A) get as many conversions as possible within your budget
B) get as many conversions as possible within a flexible budget range
C) get as many clicks as possible within your budget
D) generate more clicks than manual bidding would generate
“Mobile app engagement” campaigns can be used to:
encourage people to download a new app
encourage people to rate an app in the app store
re-engage people who’ve downloaded an app
increase in-store call conversions
You might analyze exact match impression share data to get an idea of:
the percentage of eligible impressions you received for searches that exactly matched content on your landing page
the percentage of eligible impressions you received for searches that exactly matched your keywords
the number of times your ads were shown on the Search Network
the number of eligible impressions your broad match keywords received
Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
Put special characters in the ad headline
Put the ad headline in all capital letters
Include his keywords in the ad text
Include his business address in the ad text
You can use the AdWords Application Programming Interface (API) to:
integrate AdWords data with your inventory system
integrate AdWords data with multiple manager accounts
override AdWords functions you don’t need
integrate data about competitors into your account
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Increase the mobile bid adjustment for the campaign
Decrease the mobile bid adjustment for the campaign
Increase the number of mobile-optimized text ads
Decrease the number of mobile-optimized text ads
Which is a best practice for writing an effective text ad?
Use all capital letters in the headline
Make sure the headline wraps to two lines
Capitalize the first letter of each word in the headline
End the headline with an exclamation point
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Increase the number of keywords in each ad group
Increase her maximum cost-per-click (max. CPC) bid
Use the Shopping ad format
Add the location extension to her ad
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open
Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
She’s using a “Standard” campaign
She can’t afford to run ads at all times of the day and on days of the week
You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
Target CPA Planner
Target CPA Simulator
Target Bid Simulator
Keyword Simulator
The correct answer is:
Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
clicks for their daily budget
conversions based on their conversion goals
impressions in their preferred position range
impressions for their daily budget
An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
Lower bids on keywords with a low clickthrough rate (CTR)
Change keyword match types from exact match to phrase match
Make changes to improve the components of Quality Score
Review impression share data to identify missed opportunities
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
Daley is managing multiple Adwords accounts for a grocery store chain and using conversion tracking. What might make her daily Adwords tasks simpler?
Using 1 conversion code snippet with cross-account conversion tracking
Setting up automated conversion rules for both accounts
Combining the accounts for streamlined reporting
Using multiple conversion code snippets with single-account conversion tracking
Customers who want to increase app downloads should use which campaign type?
Ads in mobile apps
Mobile app installs
Mobile app engagement
Call only
Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
+40% for San Francisco, -40% for Houston
+40% for San Francisco, -20% for Houston
+20% for San Francisco, -20% for Houston
+20% for San Francisco, -40% for Houston
AdWords Editor lets users do all of these things except:
simultaneously make edits to multiple accounts online
keep working while offline
view statistics for all campaigns
export and import files
AdWords Editor lets users do all of these things except:
simultaneously make edits to multiple accounts online
keep working while offline
view statistics for all campaigns
export and import files
How would you determine the clickthrough rate (CTR) for a client’s search ads?
Evaluate the number of clicks the ad accrues per day
Divide the number of clicks the ad gets by the number of impressions it gets
Divide the number of impressions the ad gets by its average position
Divide the number of impressions the ad gets by the number of clicks it gets
An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
a page of the top-selling dresses for all seasons.
a catalog of all dresses available on the website.
several colors of spring dresses.
spring dresses, skirts, belts, and shoes.
You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
http://www.dogtreatseasytrackingdestinationURL.com
http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
Compare average CPA and conversion rate before and after using target CPA bidding
Enable and disable target CPA bidding every other day to observe differences
Install a new conversion tracking code
Monitor overall changes in clicks received
A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
He can better understand whether potential customers find his ads appealing
He can better understand what happens after potential customers click his ads
He can get an idea of how many people who’ve seen his ads actually became customers
He can get an idea of how many people double clicked his ads
The correct answer is:
Which statement is true?
Ads with call extensions only let people call the business
Call extensions send people to a landing page with a phone number
Call-only ads are available exclusively on the Display Network
Call-only ads only let people call the business
True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
Which lets you change keywords, campaigns, ads, ad groups, and product groups?
Category editor
Bulk edits
Campaign editor
Revision tool
You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
Set a theme for each campaign and choose related keywords
Keep each keyword to a single word, rather than a phrase
Set a theme for each ad group and choose related keywords
Include more than 50 keywords in 1 ad group
A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
Group them in a single ad group
Create a new campaign for every bed she sells in her store
Which is a best practice for optimizing a landing page for AdWords?
Several links to related websites
Easy-to-navigate content
The same programming language across the whole site
Prominent headlines in several font styles and sizes
You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
Search Network with Display Select
Display Network with Search Select
Display Network, advanced
Search Network, advanced
Which statement about ad extensions isn’t true?
They show additional information about a business
They tend to improve an ad’s visibility
They often appear below the organic search results
They can help improve clickthrough rate
Which option can you use to capture potential business later in the day, even on a limited budget?
Bid capping
Bid allocation
Ad automation
Ad delivery
Which option can you use to capture potential business later in the day, even on a limited budget?
Bid capping
Bid allocation
Ad automation
Ad delivery
A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
The homepage that displays all five types of flowers
The page on the site where users can register as “frequent shoppers”
The page on the site that displays only roses
The “Contact Us” page of the site
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
segment the campaign’s data by network and evaluate its performance on search partner sites
use Keyword Planner to evaluate how the campaign might perform better on search partner sites
review the top movers report to see if the campaign is getting more clicks on search partner sites
evaluate the campaign’s performance on search partner sites vs. display partner sites
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
An increased CPC bid leads directly to a small increase in Ad Rank.
CPC bid only affects Ad Rank on the Search Network.
An increased CPC bid leads directly to a large increase in Ad Rank.
CPC bid is one factor that affects Ad Rank.
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
Optimize for clicks
Rotate evenly
Optimize for conversions
Rotate randomly
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
has fewer than 15 conversions in the last 30 days
has fewer than 5 conversions in the last 15 days
is using Google Analytics
is using another automated bid strategy
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
Each of these are benefits you’d expect from Shopping Ads except:
Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
adjust your client’s budget
optimize your client’s keywords
optimize your client’s ad text
All of the listed answers are correct
Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
Upgrade multiple manager accounts
Upgrade each individual AdWords account
Use a single sign-in for all accounts
Access the AdWords Application Programming Interface (API)
Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
The projected maximum cost-per-click (max. CPC)
The average amount charged each time someone clicks on his ad
The average amount needed to make the ad appear somewhere on the page
The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
Cost-per-conversion data can indicate whether her profit will increase
Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
The correct answer is:
Your client sells gardening supplies online. You suggest she use sitelinks because they can:
take people to subpages on her site about gloves, tools, and fertilizer
be used with Shopping campaigns
take people to blogs about gardening
bring people to her site from blogs about gardening
How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
They can help her calculate how often someone clicked on her ad and then converted
They can help her evaluate how engaging her ad is to potential customers
They can give her an idea of how often someone clicked on her ad
They can give her an idea of how often her ad is shown to potential customers
Ques 7 : An advertiser who works for a large company want to make frequent, Specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
